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Per-Unit Costs
Problem: The per-unit cost of POD books generally is quite high, compared to conventional printing. For example, a 300 page 6x9-inch paperback with four-color cover can cost $3 to $6 to produce, using most current POD systems.
Solution: As POD technologies evolve, production costs are coming down, says Victor Celerio, CEO of InstaBook, a Gainesville, Fla.-based manufacturer of equipment that allows users to print and bind a book in seconds. The company's integrated, single-step book-maker can produce books of the above-mentioned specifications for about $1 each. Even at higher per-unit costs, POD still may be more cost-efficient than offset printing for many modest-selling titles.
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