By
Lynn Rosen
Publerati, founded in June 2012, publishes original literary fiction exclusively in ebook format. Founder Caleb Mason held several traditional publishing jobs in the 1980s at Little, Brown and start-up Salem House Publishers, then "crossed over into technology" and "caught the heyday of software publishing in the '90s." It was the arrival of the iPad that spurred Mason's decision to return to book publishing. "I saw my first iPad a few years ago and read a book on it, and thought, 'This is going to be amazing for books. I gotta figure out how to do something with this.'"
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%0D%0AHe%20learned%20many%20lessons%20from%20his%20years%20at%20Konica%20Minolta%20and%20DeLorme,%20lessons%20that%20are%20now%20informing%20his%20publishing%20decisions,%20as%20he%20experienced%20the%20era%20of%20digital%20disruption%20in%20the%20photography%20industry.%20"I%20understand%20what%20it's%20like%20to%20be%20within%20an%20industry%20and%20looking%20around%20wondering,%20'What's%20going%20to%20happen%3F'"%20Mason%20comments%20on%20how%20this%20disruption%20can%20often%20come%20from%20unexpected%20sources%3A%20"It%20wasn't%20the%20digital%20camera%20that%20had%20the%20biggest%20impact%20on%20traditional%20photography%20—%20it%20was%20the%20[mobile]%20phone."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpublerati-a-fiction-publisher-thats-all-e%2F" target="_blank" class="email" data-post-id="1157" type="icon_link"> Email Email 0 Comments Comments