Digital Directions: Want to Grow Your Ebook Revenue?
Publishers must raise the bar on quality
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The manner with which individual publishers and the industry at large address the issues relating to quality and format refinement will have no small impact on how significant e–book revenue will become. If e–books are presented—as they often are today—as a form that does not have the refinement and quality of the print product, then the market will logically assume that it will be available at a far lower price point than print. Worse still would be the assumption that the lower-quality e–book is a free ancillary, bundled with the print title. This is a distasteful scenario we know only too well from the higher-education marketplace.
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- People:
- Forester
- Places:
- United States
- Virginia
Andrew Brenneman
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