Digital Directions: Want to Grow Your Ebook Revenue?
Publishers must raise the bar on quality
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Improving quality and refining the format will require additional effort and investment, made even more painful by a very tough economic climate. However, if this investment is not made—in the belief that e–book revenue will not be robust enough to provide a return on that investment—then a very weak value proposition will continue to be presented to the marketplace, resulting in lower price points and slower growth. The belief that e–books have a marginal role in driving revenue will become a self-fulfilling prophecy. BB
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- People:
- Forester
- Places:
- United States
- Virginia
Andrew Brenneman
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