Digital Directions: Want to Grow Your Ebook Revenue?
Publishers must raise the bar on quality
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● Will the value delivered and quality of experience of an e–book be considered equivalent to the print experience, or viewed as a low-cost, ancillary experience?
The answers to these questions will not be determined solely by the disposition of the marketplace but to a large degree will be driven by the actions of publishers. Great product revenue is often driven by great product experiences. And it is up to publishers—both individually and in aggregate—to pave the way to compelling e–book product experiences, which in turn will lead to increased revenue opportunities.
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- People:
- Forester
- Places:
- United States
- Virginia
Andrew Brenneman
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