Publishing Business Conference: 'Exhilarating and Reassuring'
Behind the scenes at the record breaking event in Times Square.
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Aldea, a strategic consultant specializing in digital transformation and digital innovation, said attempts by publishers to discourage and control digital sharing will increasingly run up against consumer expectations of flexibility. He cited the mistakes of the music industry, whose initial response to music sharing was to sue the very people keeping them in business. The failure of digital rights management (DRM)—even for Apple—after millions were invested in the technology demonstrates the futility of such elaborate and (in the public's mind) intrusive controls, he said.
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