Publishing Business Conference: 'Exhilarating and Reassuring'
Behind the scenes at the record breaking event in Times Square.
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"I'm not suggesting you should make your content easy to give to everybody," he told the audience of book and magazine executives. "What I'm suggesting is there are other methods to make your content demanded even though it has been digitized."
One approach, he suggests, is to rely more on detection than control, embedding digital files with code that tracks usage in order to create qualified sales leads. Another is to monetize content via what he calls "the conversation," a means of facilitating and capitalizing on existing consumer behavior built around social sharing and comment.
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