Publishing Business Conference: 'Exhilarating and Reassuring'
Behind the scenes at the record breaking event in Times Square.
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"The conversation is going to happen with or without your participation or permission," he said. "Why not harness that conversation?" For authors and publishers, this means ceding some control to create and maintain a following.
"In fact, I will put it to you all today that hosting and curating a conversation on topics that you write about or publish is a highly effective way to protect your own copyright or earnings going forward," he said. "The greater the distribution of your content, even dare I say if it is done so illegally, the greater the power of the community that you have started. That community can be marketed and sold to as a pre-qualified group, more effectively in some cases than a book just sitting on a shelf."
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