STM and Tech Expert Sam Molyneux Shares His Insights on Personalized Content
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Ellen Harvey
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Publishing%20Business%20Conference%20%26%20Expo<%2Fa>,%20we're%20eager%20to%20share%20with%20you%20what's%20new%20at%20this%20year's%20conference.%20In%20addition%20to%20the%20traditional%20Book%20and%20Magazine%20sessions,%20we're%20excited%20to%20introduce%20the%20new%20STM%20and%20Scholarly%20track,%20in%20which%20speakers%20will%20cover%20topics%20including%3A%20agile%20content%20management,%20UX,%20personalization,%20multi-channel%20delivery%20systems,%20data%20analytics,%20and%20more.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.bookbusinessmag.com%2Farticle%2Fpublishing-business-conference-expo-speaker-sam-molyneux%2F" target="_blank" class="email" data-post-id="1450" type="icon_link">
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We asked: STM publishers have embraced personalization of content for readers. How can trade publishers implement personalization in their books?
Molyneux said: Publishers should focus on investing in innovation around smart content delivery platforms that leverage advances in information technologies such as machine learning and recommendation engines, and take advantage of user activity to derive implicit interest profiles.
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- People:
- Ellen Harvey
- Sam Molyneux
- Places:
- Toronto
E
Ellen Harvey
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Ellen Harvey is a freelance writer and editor who covers the latest technologies and strategies reshaping the publishing landscape. She previously served as the Senior Editor at Publishing Executive and Book Business.
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