Publishing Mean and Lean
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XML provides a common language that connects literally all points on the publishing workflow. We can get XML out of the Word files authors and editors worked on. We can get XML out of Star Office and other word processors, too.
The marketing department can continue to store data in whatever database it's now using. Standards such as ONIX and PRISM can extract the marketing database's metadata and provide it to others inside or outside the organization.
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- Companies:
- Adobe
- Microsoft Corp.
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