Publishing Mean and Lean
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The publishing industry couldn't do what it does today without desktop publishing software, PostScript, PDF, XML and the Web. But it's important to realize these technologies are fundamentally enabling technologies.
They don't do anything in and of themselves. It's how we publishers use them that matters. We can use them stupidly, and often do. We can continue to work in our silos with blinders on, ignoring the march of progress, and try to keep doing much as we have.
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- Companies:
- Adobe
- Microsoft Corp.
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