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Not only a new logo, but a color scheme, a new look for ads and catalogs, etc. In the end, it was a wonderful opportunity to create a new and better ‘look’ for our brand. And to use the opportunity to shine the spotlight on the company and remind people of our strengths and successes. We also had to reassess our various imprints and come up with new names and logos for those imprints that had ‘Warner’ in their names (Warner Wellness, Warner Business, Warner Vision). But that’s a story unto itself.
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- Companies:
- Warner Books Group
- Places:
- New York City
- West Coast
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