Cover Story: Quill's Will
Quill Driver Books Founder Steve Mettee says all publishers need two things to succeed. He's got them both ... and a lot of persistence to boot.
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In distribution as much as in marketing, Mettee says the strategic focus should be on giving a book traction. The conundrum for an independent publisher can be that, to get momentum, you need to get a book in stores, while retailers will look for markers of success when deciding whether to stock a book.
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James Sturdivant
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