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Luckily, a good model exists for supporting parallel designs: digitally maintaining content data distinct from design data. Content is maintained in a "design-agnostic" or "device-agnostic" format, such as XML, and in separate files such as InDesign templates for print, or Cascading Style Sheets for the Web. The same XML content can be merged with different style sheets to make an optimized version for each device or platform.
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Andrew Brenneman
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