Reinvent Your Unsold Inventory
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Use Your Right Brain
Sunset's Day says the key to moving unsold inventory is being creative with your marketing.
Sterling's Leaver agrees. "Be creative. Use that intellectual property and repackage it as often as possible until it reaches the end of its useful life."
"For any leftover inventory, publishers must have a program to maximize the sale of a book," Dunn says, noting the program should include policies that pay careful attention to your warehouse inventory and its value. For example, if a novel is turned into a movie and the movie does well, Dunn says a publisher will buy the rights for the images and replace the original softcover with the promotional art for the movie adaptation.
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