Reinvent Your Unsold Inventory
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Lory Day, Sunset's production director, says the company sells overstock to online retailers, direct mail companies and companies that sell through catalogs.
With today's digital publishing capabilities, Dunn says it is more cost-effective to re-cover and add pages to a select number of books targeted to a specific market. Publishers will also package unsold titles of a particular genre into a three- or four-book set and sell them as such, Dunn says.
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