Riding the Second Wave of E-Book Publishing: A Q&A with Springer Science President of eProduct Management and Innovation Olaf Ernst
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Extra: What has been the biggest difference in marketing e-book titles versus print titles?
Ernst: … We publish about 5,000 new books a year, so it’s not possible to put a marketing push behind each book. Thanks to the integrated electronic platform SpringerLink, e-books [and] journal articles are visible and easily accessible. Additionally, electronic initiatives such as Google Book Search [and] Amazon’s “Search Inside the Book” [feature] make every book, even older ones, easy to find. Books that were formerly out of stock or out of print can be found electronically and purchased. The electronic availability offers publishers a new pull marketing tool.
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Peter Beisser
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