R.R. Bowker Exec Offers an Inside Look at New Consumer Data Service
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“The long-term value of consumer-based data is not only the direct insights that it provides, but the significant complement it can have to sales data products,” he says. “The two will work together, to not only know on the ISBN level, but to also know better who the customer is. Our approach will really work very well in complementing what [publishers and retailers] are already doing. Largely, it’s the consumer at the end of the day that we don’t know a whole lot about and need to know more about if we’re going to ultimately increase the foot traffic.”
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