R.R. Bowker Exec Offers an Inside Look at New Consumer Data Service
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Beginning Jan. 1, 30,000 qualified respondents have been mailed a weekly survey asking them about their buying habits and media preferences. At the end of the year, PubTrack Consumer will end up with a static panel comprised of those who have filled out the survey at least 80 percent of the time. MarketTools, an established survey company in the industry, is conducting the surveys.
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