R.R. Bowker Exec Offers an Inside Look at New Consumer Data Service
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Besides book publishers, Gallagher say other segments of the industry could benefit from the new data.
“If you were going to create a bull’s-eye, the center point of the bull’s-eye would be publishers,” he says. “However, retailers would closely follow. A retailer knows their own customer very well. What they either don’t have, or what costs them a considerable amount of money is to research their competitors. This product, because it’s capturing at the consumer level, shows sales across the entire market space and beyond.”
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