Technology Once Again Transforms the Audiobook Market
Sales grow as personal audio players become more mainstream.
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Goff notes that because audiobooks are intricately tied to technology, their marketability is growing as personal music devices such as iPods become more popular. Such devices used to be more of a youth-oriented product, but people of all generations now see MP3s and digital files as a convenient and cost-effective music medium. And just as newspapers and magazines have recently expanded digitally with podcasts and other Web 2.0 applications, book publishers are learning to take their product to the digital audio world.
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Craig Guillot
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