Technology Once Again Transforms the Audiobook Market
Sales grow as personal audio players become more mainstream.
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“There is very high production value in [the blockbuster-type] books. We really take care of them, and make sure that they’re well-produced and have all of the effects,” says Goff.
Large audiobook publishers that distribute their books via download must also maintain entire departments to deal with issues that most print publishers will never experience. Hefty investments must be made in servers and computer equipment, and technical staff must be hired to maintain the Web site and handle customer-service calls related to downloads and compatibility. Even though CD-duplication costs have come down in recent years, producing and packaging a 10-disc book can carry hefty expenses.
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Craig Guillot
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