Scholastic's Leslie Garych and Tracy Van Straaten Talk Up the Ins and Outs of Online Catalogs
Extra: What are some types of information you need to be more careful about with an online catalog?
Van Straaten: We need to be sure that any book titles, publication dates, book covers, etc., that we are planning to announce in a special or exclusive way are not released in the digital catalog prior to the announcement—because once the catalog is live, the information is public. Also, especially with digital cover images, they can be copied/pasted digitally in a way that was not possible from a printed catalog. Once the catalog is live online, bloggers and other media outlets can copy/paste them to their web sites. Which is terrific exposure, of course, but not if we are planning a special “reveal” first. It’s just a matter of coordinating the timing of the flow of information in a more precise way than when the catalog was printed.
- Companies:
- Scholastic Inc.