Frankly Speaking: A Brief History of the Short Run
Or: How digital printing will save us all.
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Frank Romano
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Most backlist titles are now printed on-demand and over time; most of the books ordered online might be printed just for the buyer. But some books that sell well will require longer runs. Depending on the quantity, they could be produced via offset. A plant in Chennai, India, produces a few hundred books at a time on small offset presses for UK university publishers. Singapore was once the book-printing capital of the world, but that mantle now goes to China.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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