Frankly Speaking: A Brief History of the Short Run
Or: How digital printing will save us all.
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Frank Romano
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It all has to do with economies of scale. The more books you print on an offset press, the less costly each one is. The high up-front make-ready cost is absorbed into each unit printed. Digital printing has no major make-ready set-up, so one or a few books are less expensive than offset. It is that crossover point where digital and offset collide that determines the optimal printing process.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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