Shoot The Cake, And Eat It Too
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Each year, Reiman produces two catalogs, called "Country Store." The company takes the direct-marketing approach when it comes to producing catalogs, and a wait-and-see approach when it comes to cross-publishing and cross-promotion involving the Internet.
"Our audience is a little older and may be not quite as prone to online shopping as somebody else's customers would be," Sloane explains.
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