Shoot The Cake, And Eat It Too
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"We scan everything GCR to keep colors bright and clean; and it helps us on press, as well," Sloane points out. "Reds don't get olive, blues don't go purple. Our prepress people use Photoshop mostly to correct colors, including background colors."
And how do the images end up looking so vibrant?
"One of our secrets, if you will, is that we use very good paper," Sloane reveals. "And we're very fussy with our printers. We always do on-site press checks and ask for the printer's best ink sets. We try to control the entire process, from creative all the way through to the finished product."
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