Guest Column: The Promise of Poetry in a Digital Age
Sourcebooks' publisher sees a broader market potential for poetry ... and believes she has a solution for maximizing it.
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Fast-forward to today, and there’s a family of “Poetry Speaks” titles, all of which come with audio CDs.
The surprise of these books has been their success. Poetry is not a best-selling category. It often is one of the weaker categories in a bookstore. And the question we had to ask ourselves was, “Why were these books so much more successful than other poetry books?” Was there a way to replicate that experience more broadly and actually grow the business of poets and poetry publishers?
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Dominique Raccah
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