Guest Column: The Key to Print-to-Digital Conversion: Simplicity
STM publishers, including Springer, were pioneers with e-journals. Learn how Springer built an integrated e-strategy based on its early experiences.
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Where e-books are readily available, researchers are increasingly accepting and utilizing them. While Springer saw overall digital downloads increase 33 percent in 2008, e-book chapter downloads rose 70 percent and e-book usage more than doubled between 2007 and 2009.
Keeping It Simple
The growth of Springer's digital offerings is at least partly attributable to its approach. Content consumers often have been confused and frustrated by the increased complexity in the publishing market. Springer responded by attempting to simplify digital delivery and reduce restrictions on digital content.
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- Companies:
- Springer Science + Business Media
- People:
- George Scotti
George Scotti
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