Guest Column: The Key to Print-to-Digital Conversion: Simplicity
STM publishers, including Springer, were pioneers with e-journals. Learn how Springer built an integrated e-strategy based on its early experiences.
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Fundamental to this strategy is that all Springer digital content is offered without any digital rights management (DRM) protection. DRM-free content allows users to access information without cumbersome protection technologies that often place restrictions on their ability to use it.
Another critical element in this strategy is that Springer delivers all of its content in universal formats, enabling users to easily access information from their PCs as well as mobile devices. These two elements have eliminated frustrating restrictions and provided the flexibility that users have come to expect from digital content.
0 Comments
View Comments
- Companies:
- Springer Science + Business Media
- People:
- George Scotti
George Scotti
Author's page
Related Content
Comments