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Mainthow says that the basic benefits of a more rigid, non-synthetic paper are many: "You're getting the feel of paper and printability of paper. It also has the make-ready of paper and not film; it doesn't need dry time like synthetics."
He recalls one printer he's worked with who actually cut costs by 20 percent using TruTech. "He had a film-laminating process," he says. "But when he used the TruTech sheet with ink, he didn't have to laminate any more." He also explains an instance where a teacher's guide was being printed and the publisher needed the cover to be more durable. "The guide originally had an 18 pt. coated stock brand. We used a sheet in 14 pt. to reduce weight and give greater durability."
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