Digital Directions: Rethinking the Monolith
The imperative for textbook publishers to embrace online services
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Challenges presented by grey-market reimportation and the used book market are the same problem: Legal book buyers use their rights under the first-sale doctrine to exploit arbitrage opportunities outside of the control of the publisher, and in doing so they negatively impact sales. Publishers have attempted to mitigate this risk with reduced revision cycles and litigation. But the results of these defensive strategies are decidedly mixed.
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Andrew Brenneman
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