Digital Directions: Rethinking the Monolith
The imperative for textbook publishers to embrace online services
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Publishers seem hesitant to move away from the traditional textbook model. This hesitation may be rooted in fear of change and concern regarding short-term top-line shortfall. Even if the revenue trajectory is more stable and sustainable with a subscriptions-based approach, there may well be less revenue during the first year of a subscription program when compared to the traditional revenue curve of a new print edition, even with the subscription revenue. However the subscription model's overall revenue would be comparable, gross margins more favorable and business results more predictable than the traditional print-based delivery and revenue model.
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Andrew Brenneman
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