Digital Directions: Rethinking the Monolith
The imperative for textbook publishers to embrace online services
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
1 Comment
Comments
There may be a solution to this market challenge if publishers can expand their offerings beyond the physical creation and distribution of print copies and move toward the creation and delivery of online services on a subscription basis. By embracing the creation and delivery of media and information services, rather than solely the distribution of hard goods, the publisher can regain control of pricing and revenue dynamics. The subscription component of such an offering could include pedagogical resources such as interactive and multimedia assets, assessment resources, and other teaching and learning components that are most suitable for digital or online delivery.
1 Comment
View Comments
Andrew Brenneman
Author's page
Related Content
Comments