The Importance of Finding Your Niche: A Q&A with publishing veteran Richard E. Abel
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One of things that really strikes me is that the unit sale of books has been topped out and is starting to recede. I think what we, therefore, are seeing is the demise of the book [for] just pure entertainment. People still are buying the serious book, the nonfiction book put out by the niche publisher, and that’s going to be around because people need knowledge. The entertainment books—the thing to spend away a few evenings with—there’s the competition from TV, the movies and now the Internet. They’re replacing the entertainment component that the book used to serve. Back in the golden age of reading, toward the end of the 19th century, almost anything would sell. That’s not the case anymore. ….
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Peter Beisser
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