News of the Google settlement inspired celebration among many in the industry, but the HMH news caused a collective gasp. If it is a sign of the times, it joins many other signs pointing to a perfect storm. Book Business columnist Andrew Brenneman refers to this perfect storm—brought on by digitally induced changes in the fundamentals of how we publish and sell books, and the global financial crisis, among other things (page 34). Hetherington also refers to the perfect storm in “16 Tips for Steering Your Company Through an Evolving Industry” (page 23) and notes, among the causes, a skittish consumer mentality, rising oil prices and the fluctuating dollar. “The question will be one of degree,” he says. “Which [industry] sector will have the toughest time, and how will they respond?”