A Step-by-Step, SeamlessOnline Integration
Thieme Medical Publishers is planning the next phase of its Internet-heavy growth strategy.
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Carefully plotting its growth through its three-year plans, Thieme will continue to rely heavily on the Internet to grow its medical publishing operation. According to Scanlan, the company presently enjoys a 95-percent repeat-business rate for its journals; a 90-percent rate for its online business; and an 80-percent to 90-percent repeat-business rate for its books.
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