A Step-by-Step, SeamlessOnline Integration
Other titles from Thieme International include “subspecialty” books in areas, such as neurosurgery, radiology and orthopedics. Thieme also publishes review journals that are offered in print and online. These include such reviews as “Seminars in Liver Disease” and “Seminars in Neurology.”
Currently, Thieme is using the Internet and its Web site to convert its journal subscribers from print to online, Scanlan says. “In fact, we are moving all customers to a combination of print and online, or online only. We are encouraging customers to do this by offering them packages of all of our online journals based on their existing business with us. They don’t have to pay a lot more to receive all of our titles,” he explains. “The increased online access means they are much less likely to cancel subscriptions in the future.”