A Step-by-Step, SeamlessOnline Integration
Thieme Medical Publishers is planning the next phase of its Internet-heavy growth strategy.
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Thieme also uses the Internet to distribute its online chemistry products, and it offers an online database called “Science of Synthesis,” used by synthetic chemists to research chemical uses and reactions, says Scanlan.
A Didactic Concept
“We have a big emphasis on quality—and not just concerning paper and printing,” says Scanlan. For example, “We use Medline, a [third-party] journal citation database that contains millions of entries. Using customized production software in conjunction with Medline, we can quickly fact-check references by authors to ensure accuracy. …
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