A Step-by-Step, SeamlessOnline Integration
Thieme uses its Web site to provide order entry and processing within 24 hours, and same-day turnaround on inquiries. The Internet is used to conduct annual customer and staff surveys, direct sales, e-mail promotions, and to present Thieme’s electronic catalog.
Thieme’s entire catalog—containing 1,200 titles, updated weekly using a proprietary central database—is on its Web site. This includes the company’s “brain atlases,” which Scanlan says are considered “landmark works in the field” of medical publishing.