Tips for Integrating Sustainability into the Supply Chain
Domtar makes a wide range of papers, including some that are suitable for the book market. The company is currently taking steps to obtain FSC certification for all of its forestry operations—over 20 million acres.
"We plan to expand the range of papers certified to this [FSC] standard and open up access to a large and untapped potential market," says Raymond Royer, Domtar's president and CEO.
Domtar has also participated in efforts to preserve the unique attributes of Canada's frontier forests.
Stéphan Larivière, product line analyst at Domtar, says that when publishers and printers communicate their goals, "It generally means opportunity. … If publishers ask for papers with certain environmental criteria, Domtar will produce [the paper], if it makes good business sense."
GROWING THE MARKET
New Leaf Paper also has been a leader in bringing environmental papers to market. It actively researches and works with mills to develop book and other papers with some of the best environmental attributes available.
"Publisher commitments to environmental goals is critical. … Clear demand from the publishers enables us to achieve manufacturing efficiency necessary to compete with existing paper options," says Jeff Mendelsohn, president of New Leaf Paper.
When asked what it will take for widespread industry shifts to take place, Mendelsohn says, "The most critical issue for a lasting shift toward sustainability in the paper industry is a consistent growing market for better environmental papers. Over time, this will result in more permanent shifts in supply-side design and infrastructure."
Printers are essential to the equation since they link publishers to paper suppliers. Constant communication throughout the supply chain about environmental goals would be helpful to printers as well. CEO Myron Marsh, of Thomson-Shore—the first printer to commit to the goals of the Green Press Initiative (toward paper use that conserves natural resources and preserves endangered forests)—says, "Our experience has been that publishers plan their paper selection close to [the] release of the title. It would be great