Frankly Speaking: 9 Ideas for Making Print Pop
Some offset press manufacturers have long had integrated foil stamping capabilities on their sheetfed press lines. Foil stamping is a special finishing operation at additional cost, but one that adds significant value. The vibrancy of foil colors attracts immediate attention. Walter Zacharius, visionary founder and chairman emeritus of Kensington Publishing (who died March 2, 2011, at age 87), had an impact on American book publishing that touched on every aspect of the business: He was the first to use glossy foil stamp and other special effects on book jackets.