Frankly Speaking: 9 Ideas for Making Print Pop
To compete with e-books, publishers can add value with finishing elements.
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Frank Romano
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Other special effects
The Dyna Etch process combines foil stamping with transparent offset printing. A specially engraved brass die is used to foil stamp the graphics while imparting a variety of finely textured patterns into the metallized foil. The foil areas, along with non-foil elements, are overprinted on conventional offset printing equipment. The results offer a unique blend of intense color and an illusion of movement, and can even mimic the look of a hologram when used effectively.
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Frank Romano
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Frank Romano is Professor Emeritus at RIT School of Media Sciences.
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