The Corner Office: Growth Through Acquisition
Todd Bottorff, president and publisher of Turner Publishing, discusses Turner’s recent investments and optimistically looks toward the future.
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Joe Keenan
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What may those effects be, both positive and negative?
Bottorff: On the positive side, I think ultimately a more efficient delivery platform for content has the potential to shift the demand curve for books versus other draws on peoples' time. So you're talking about an aggregate market increase in consumption. Number two, the efficiencies of e-books for publishers to distribute globally and to reduce returns provide some extraordinary opportunities. The investment cost for new titles is reduced, which allows publishers to provide a more diverse offering to potential customers.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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