The Corner Office: Growth Through Acquisition
Todd Bottorff, president and publisher of Turner Publishing, discusses Turner’s recent investments and optimistically looks toward the future.
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Joe Keenan
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On the negative side, as there's a channel shift from brick-and-mortar stores to online to e-book, the amount of inventory that's required to be held by the channel goes down. And because that inventory can be returned, there's going to be a drag on printed book net sales. Second, as the cost of producing a new title goes down, the number of competitors goes up because the barriers to entry are coming down. In addition to that, shelf space for e-books is effectively infinite compared to brick-and-mortar stores where you've got a finite amount of space. So in that model, marketing becomes even more critical than it has been in the past.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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