The Corner Office: Growth Through Acquisition
Todd Bottorff, president and publisher of Turner Publishing, discusses Turner’s recent investments and optimistically looks toward the future.
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Joe Keenan
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How have the acquisitions of Ancestry.com and Cumberland House impacted Turner Publishing's business?
Todd Bottorff: Our strategy is to provide valuable books, and to service authors and customers well, with an emphasis on quality production and compelling marketing. Those acquisitions have been a helpful addition to our list. And the customer bases and marketing overlap nicely with the capabilities that we have. We've been able to seamlessly bring those books into our business model, and sell and market them effectively.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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