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1. First, don't be first.
It is exciting to be first to market, but it usually is less than profitable. Try to be second, not first. Watch for successful product models, and adapt successful strategies. True, there is a risk that first- movers will end up dominating a market segment. However, first-mover advantage is less of a critical success factor for publishers with unique content offerings. Your differentiation of content is a barrier to entry for others. I am not saying to wait and let the parade pass you by. Just let others experiment with their money, and you can benefit from the lessons learned.
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Andrew Brenneman
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