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4. Don't wait for the DAM system.
Publishers understand that scalable digital product programs rest upon DAM platforms. The acquisition of such systems is often expensive. Without ready funds for software purchases, many organizations do nothing and watch the chaos of their media management escalate. However, DAM has more to do with standards, process and management than it does expensive software. Much can be done with a file system and a simple relational database, if properly configured and managed. You can afford the fancy-schmancy software when your digital product revenue warrants it. So stop sniffling about how much they cut your capital expense budget, and get your DAM act together.
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Andrew Brenneman
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