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Despite these communication differences, "Asia and Europe have a long and successful history of printing and are just as knowledgeable as your more familiar domestic contacts," noted Barnett.
"Once all parties have learned how each other works, the information flows very freely..." Barnett noted.
To ease communication difficulties, buyers might consider using a broker instead of dealing with the printer directly, Duncan-Cashman advised the audience. Brokers are "incredible buffers, they are the bridge," said Duncan-Cashman. She especially recommends this course for print buyers who have never worked with overseas suppliers.
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