Guest Column: The New Give-to-Get Publishing Economy: Edith D. Wilson, R.I.P.
Traditionally reclusive publishers need to change to thrive in today's social economy.
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This disconnect in awareness and valuation comes into full relief when matters of digital content pricing rear their head, a topic where the disconnect inside and outside houses is perhaps largest. Many consumers falsely believe that the majority of cost in book production is the manufacturing or distribution—let’s call this its “format value”—instead of the cost of acquiring and developing the authors’ work. They intuit that digital products should be vastly cheaper if the physical format is eliminated. The physical format, however, is not the majority of a publisher’s cost—the acquisition and development of that content is.
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Carolyn Pittis
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